Gordon Crichton studied Electronic Engineering at Manchester University before starting his professional activities with the Plessey Group in the UK. He later moved to ITT before joining Ericsson, and later moving to Sony, as the Global Purchasing Director for Consumer goods. Gordon then became Director of the Institut du Management de l’Achat International.

MAI has worked directly with senior management and offered management support to L’Oréal, Danone, Chanel, LVMH, Mondelez, Carlsberg, Reckitt Benckiser, Sanofi Aventis, Mars, Johnson and Johnson, and British Airways.

Gordon’s recent activities have been dedicated to developing and implementing ‘Management of Change’ programs for major multinationals and more especially concerning building strategic supplier relationships and innovation capture initiatives with suppliers.

Gordon lectures at Ecole Centrale Paris and also lectures on advanced management programs at Insead at Fontainbleau. He is currently leading research programs focussing on “The impact of innovation and change management on Sustainable Value Creation” and “Developing a Make-it-happen-now attitude”